Amika is launching a new brand equity campaign couched as a lover letter to the community that helped shape the cult-favorite indie. These are the stylists who built its credibility, loyal brand fans and the rituals that have turned its products into essentials, officials said. The campaign’s new video features Jamie Brice, celebrity hairstylist and Amika’s pro lead educator, sharing her personal connections to the brand and how it continues to support, celebrate and elevate pro stylists. Thr...